Warner Bros has moved up Practical Magic 2 to the post Labor Day weekend where they launch horror and genre pics, Sept. 11, from its previous Sept. 18 date.
Meanwhile, DC Studios’ Clayface movie, about the Batman antagonist, moves outta Sept 11 to Oct. 23….major shift. We’re trying to find out the reason for move. In regards to Practical Magic 2, that’s a highly anticipated female-skewing title ala 20th Century Studios’ Devil Wears Prada 2. Note that Beetlejuice Beetlejuice which was a light genre pic from Warner Bros launched in the post Labor Day frame and pulled in 58% females.